BrandDesign Lab

Sonia Ratto

Trends analyst. Forecaster. Insights hunter.

I am a stellar trends analyst, forecaster and Insights hunter, with 13 years of experience studying the evolution of socio-cultural-commerce-digital trends. I worked for the leading communication agencies in the world and famous brands such as Starbucks, P&G, Johnson & Johnson, American Express, IBM, Sephora, and Vodka Absolute, operating on their international, U.S., regional and local markets. I bring outstanding knowledge and a unique perspective in brand strategy, strategic brand design, identity, packaging, retail, global and integrated communications, shopper.

I create trend presentations, forecasts, future scenarios two or more years ahead that are tools used by strategists, designers, marketers, brands and entrepreneurs.
Many small and medium businesses, independent agencies, entrepreneurs cannot always afford the services of “big” trends agencies, or do not have the in-house resources to study their forecasts, translate them and make them applicable for their specific own business. I created BrandDesign Lab to fill those gaps.

BrandDesign Lab is a Trends and Brand Consultancy shop serving entrepreneurs, small and medium businesses, and independent agencies.








Rating: 5 out of 5.

“Brilliant Strategic Planner”

Sonia is a brilliant strategic planner, and I know first-hand that her global experience and unique perspective have proven a tremendous asset to brands and agencies alike. I had the pleasure of working with Sonia in both Western Europe and the United States, and her contributions to strategic marketing platforms across a variety of categories and disciplines were nothing short of exceptional. Highly recommend.

Ian Whitney.

Executive Marketing Leader.

Rating: 5 out of 5.

“Inspirational And Passionate”

Sonia is an optimistic, inspirational strategist who leads with passion and intellect. No project is too mundane, she will always bring her global perspective to ensure that something great can be created. Her personality is such a great addition to any project and any team.

Craig Pelz.

Creative Director – The Integer Group / TBWA

Rating: 5 out of 5.

“New Ways Of Thinking”

I had the pleasure of working with Sonia for several years at The Integer Group. Her ability to inspire new ways of thinking about and solving business problems, her worldly perspective, and her kind spirit are an asset to any company.

Ariel Knobbe

Group Account Director – The Integer Group / TBWA

Monthly Trends Briefing

Imagine your Future !



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