Zeistful Aging

Goooooood Morning… In 17 years of advertising, I never had, I mean never ever, a brief targeting a 40+ audience. That’s crazy. How old are you? Think about it. Too many advertising propaganda, magazines, brand washed marketers are trying to convince me and shame me because I am not young. F**ck that! No, I do not aspire to be young. I’ve been there, did that. Now I have the wisdom, the experience, the purchasing power (you hear that? The purchasing power!). I know who I am, what I want, and the cherry on the top, I do not give a dam’ to what others think about me. Tao Porchon-Lynch was 101 years old when she died. She was a badass woman, wearing high heels, doing the lotus pose, and living her life on her terms. That inspires me. #zeistfulaging #radicalauthentic #blowthatshitup #embracewhoyouare.

Published by Sonia Ratto

Sonia Ratto is a brand consultant, life coach and yoga instructor who, for 17 years, has worked in brand building, communication and marketing with companies like IBM, American Express, Sephora, Vodka Absolute, Procter & Sephora, Johnson & Johnson, Starbucks, to name a few, and operating on their international, regional and local markets. She champions and campaigns for authenticity in all forms, and as part of that is working to coach people to embrace change in their body and in their life, and create their own unique authentic life. Parisian girl, raised in Africa and in the Indian ocean, Sonia has traveled around the world before finding a home in Tucson, Arizona. Sonia is driven by passion, creativity, adventure, and challenges. She brings a unique perspective and wisdom to what it means to be an authentic and raw human.

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