Goooooood Morning… In 17 years of advertising, I never had, I mean never ever, a brief targeting a 40+ audience. That’s crazy. How old are you? Think about it. Too many advertising propaganda, magazines, brand washed marketers are trying to convince me and shame me because I am not young. F**ck that! No, I do not aspire to be young. I’ve been there, did that. Now I have the wisdom, the experience, the purchasing power (you hear that? The purchasing power!). I know who I am, what I want, and the cherry on the top, I do not give a dam’ to what others think about me. Tao Porchon-Lynch was 101 years old when she died. She was a badass woman, wearing high heels, doing the lotus pose, and living her life on her terms. That inspires me. #zeistfulaging #radicalauthentic #blowthatshitup #embracewhoyouare.
